Kristen has over 10 years of multidisciplinary design & creative direction experience, creating meaningful brand campaigns, apparel collections, experiences & connected brand stories. Starting as an intern, she spent many years in house at Nike, where highlights include creating integrated footwear campaigns for Nike Basketball (Kobe, LeBron, & KD, namely) and building immersive brand experiences such as the Nike Women's Showcase (a celebration of past, present, & future products, stories, and advertisements) and the Nike Innovation Summit (large scale showcase of new product innovations leading up to the 2016 Rio Olympics). Following her time at Nike, Kristen joined the PepsiCo Design & Innovation Center in NYC, where she led design for multi-billion dollar beverage brands - using thoughtful design as an anchor to build new brands from scratch and elevate iconic legacy brands.
Kristen's next move is teaming up with Eugene Serebrennikov of design studio Burn & Broad. Burn & Broad is a multidisciplinary studio based in NYC, with a focus on transformative design in the realm of sport, fashion, music, & culture. We collaborate with forward thinking clients who share our passion to create progressive and effective visual communication.
ImpactKristen uses design to tell stories, create meaningful products & experiences, and to inspire. Great design makes brands, products, people, and the world better.
Portfolio | Burn & Broad | Instagram | Personal Instagram