Edina is a branding and marketing expert, with a focus on emerging fashion designers and lifestyle brands. She has a keen eye for spotting and adopting trends before they go mainstream, and her work in the fashion industry, first as an editor, and later as the owner of BPMW, the boutique PR and marketing firm she launched in 2003, has always been on the forefront of what’s new and next. In 2007, just as #menswear was shifting the way men viewed fashion, and the confluence of fashion and social media was starting to make an impact, Edina co-founded Capsule – the influential fashion trade show that offered a new, community-based platform that facilitated connections between likeminded brands, retailers and end consumers worldwide.
Edina is currently building a new agency, Dactylion, that takes a holistic approach to brand building, focusing on content marketing, social media, events, and influencers as well as PR. In addition to fashion, Dactylion’s focus is on working with brands in the emerging cannabis industry, with a focus on ancillary (non-marijuana based) products.
ImpactAlways a champion of young designers, Edina has helped hundreds of emerging brands grow their businesses by offering advice, support, social media and mentorship. The Capsule Show solidified her efforts by creating an IRL global platform for likeminded people to get together, share ideas and do business.
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